Changing the Target Audience in Retail Sales

â€Å"On average, middle-aged consumers devote 39 percent of their retail expenditure to department store products and services, while for younger consumers the average is only 25 percent. Since the number of middle-aged people will increase dramatically within the next decade, department stores can expect retail sales to increase significantly during that period. Furthermore, to take advantage of the trend, these stores should begin to replace some of those products intended to attract the younger consumer with products intended to attract the middle-aged consumer. Essay 1: The argument that department retail sales will increase in the next 10 years and thus department stores should begin to replace products to attract middle-aged consumers is not entirely logically convincing, since it omits certain crucial assumptions First of all, the argument ignores the absolute amount of retail expenditure of middle-aged and younger consumers devoted to department store products and services. Although younger consumers spend a smaller percentage of their retail expenditure to department store products than do the middle-aged consumers, they might actually spend more in terms of the absolute amount. Even if middle-aged consumers are spending more than younger ones in department stores, the argument ignores the possibility that the trend may change within the next decade. Younger consumers might prefer to shop in department stores than in other types of stores, and middle-aged consumers might turn to other types of stores, too. This will lead to a higher expenditure of younger consumers in department stores than that of middle-aged consumers. Besides, the argument never addresses the population difference between middle-aged consumers and younger ones. Suppose there are more younger consumers than the middle-aged ones now, the total population base of younger consumers will be bigger than that of the middle-aged ones if both of them grow at the same rate in the next decade. Thus there will be a bigger younger consumer base. Based on the reasons I listed above, the argument is not completely sound. The evidence in support of the conclusion does little to prove the conclusion since it does not address the assumptions I have already raised. Ultimately, the argument might have been more convincing by making it clear that the absolute population of middle-aged consumers are higher than that of the younger consumers and the number will continue to grow in the next decade, and that the middle-aged consumers will continue to spend more money in department stores than younger consumers do in the next decade. Essay 2: The argument that retailers should replace some of the products intended to attract the younger consumers with products intended to attract the middle-aged consumers is not entirely logically convincing, since it ignores certain crucial assumptions. First, the argument omits the assumption that the business volumes of both the middle-aged consumers and the younger consumers are the same. If the business volume of the middle-aged consumers’ 39% is smaller than that of the younger consumers’ 25%, the retail sales will not increase during the next decade. Second, even if the business volumes of both the middle-aged consumers and the younger consumers were the same in the last decade, the increase of the middle-aged people in the next decade is not the same as the increase of the retail expenditure, for the retail trade depends more on such factors as the economic circumstances, people’s consuming desire. Finally, the argument never assumes the increase of the younger consumers within the next decade. If the younger consumers increase at the same rate and spend the same amount of money on the goods and services of department stores, the retailers should never ignore them. Thus the argument is not completely sound. The evidence in support of the conclusion that the growing number of middle-aged people within the next decade does little to prove the conclusion—that department stores should begin to replace some of their products to attract the middle-aged consumers since it does not address the assumptions I have already raised. Ultimately, the argument might have been strengthened by making it clear that the business volumes of both types of consumers are the same and comparable, that the increase of a certain type of consumers are correlated with the increase of the retail sales, and that the growth rate of the younger consumers are the same as that of the middle-aged consumers. Essay 3: Based on an expected increase in the number of middle-aged people during the next decade, the author predicts that retail sales at department stores will increase significantly over the next ten years. To bolster this prediction, the author cites statistics showing that middle-aged people devote a much higher percentage of their retail expenditure to department-store services and products than younger consumers do. Since the number of middle-aged consumers is on the rise and since they spend more than younger people on department-store goods and services, the author further recommends that department stores begin to adjust their inventories to capitalize on this trend. Specifically, it is recommended that department stores increase their inventory of products aimed at middle-aged consumers and decrease their inventory of products aimed at younger consumers. This argument is problematic for two reasons. First, an increase in the number of middle-aged people does not necessarily portend an overall increase in department-store sales. It does so only on the assumption that other population groups will remain relatively constant. For example, if the expected increase in the number of middle-aged people is offset by an equally significant decrease in the number of younger people, there will be little or no net gain in sales. Second, in recommending that department stores replace products intended to attract younger consumers with products more suitable to middle-aged consumers, the author assumes that the number of younger consumers will not also increase. Since a sizable increase in the population of younger consumers could conceivably offset the difference in the retail expenditure patterns of younger and middle-aged consumers, it would be unwise to make the recommended inventory adjustment lacking evidence to support this assumption. In conclusion, this argument is unacceptable. To strengthen the argument the author would have to provide evidence that the population of younger consumers will remain relatively constant over the next decade.

Unit 2 M1

Unit 2 m1 Compare the aims and objectives of different types of business. I am going to compare a profit making and non-profit making business. All profit making business or organisation’s main goal is to maximizing profit- try to make the most profit possible. This is most likely to be the aim of business owners and shareholders. Another objective that other businesses have is to survive in the market – survival. It is a short term objective, possibly for small business just starting out, or when a new firm enters the market or at a time of crisis.However, Non-profit organisations are established around a variety of different sectors. These include social services, sports, cultural groups, education, and support groups. Their main objectives include: assisting others to participate in society, providing care and treatment, providing opportunities for people to engage in sporting teams, and promoting cultural or social values. TESCOS Tesco is a large business and it has a lot of aims and objectives. Some of which are: â€Å"To grow the UK core†.Tesco wish to expand on the number of stores in the UK and all over the world, also the number of services they provide. This is as relevant today as it was in 1997. The UK is the largest business in the Group and a key driver of sales and profit. Their objective is to â€Å"improve the shopping trips and driving a strong pace† This year, they are making a ? 1 billion commitment to improve the shopping trip, driving a strong pace of improvement in the things that are important to its customers which will involve the need to use revenue and capital investment.These changes will strengthen the shopping trip for customers, and consequently deliver improved performance for shareholders. â€Å"To be an understanding international retailer in stores & online† and â€Å"to respect their markets outside the UK† In 1997, their international businesses generated 1. 8% of the Group’s profits. In addition, today, they represent 30% and they’re now either number one or number two in eight of their 12 markets outside the UK. So they’re already ‘successful’ and are working  to be an outstanding international retailer in stores and online.OXFAM Oxfam focuses on five areas that are informed by their beliefs as an organization. They are: * All human lives are of equal value. Everyone has fundamental rights which must be recognized and upheld at all times. * Poverty makes people more vulnerable to conflicts and natural disasters. Much of this suffering is unnecessary, and we must relieve it. * Unequal power relations – gender, race, class, caste and disability – make people more vulnerable to poverty and suffering.Women, who make up the majority of the world's poor people, are especially disadvantaged. Unequal power relations must be addressed wherever they occur. * In a world rich in resources, poverty is a morally indefensib le injustice. It can and must be overcome. Too often, poverty is the result of powerful people's decisions. We must challenge and remove unjust policies and practices. * With the right resources, support, and training, people living in poverty can solve their own problems. We're all responsible for working together to overcome poverty and suffering.

Frequency Response of Netwroks (Electronic Engineering) Lab Report

Frequency Response of Netwroks (Electronic Engineering) - Lab Report Example Current was determined by monitoring the voltage across 100 ? resistor. The CRO was used to record the current and voltage waveforms. The above procedure was repeated for the series connection of a resistor and inductor. Voltage across the inductor was measured at 100 Hz. The frequency response of the RC low-pass filter was measured over the frequency range 100 Hz to 100 kHz. At R = 1 k?, C = 0.01 Â µF, the attenuation at 15 to 20 frequencies were logarithmically recorded over this range. This procedure was repeated with R= 10 k?. The LF oscillator was connected to the RLC series circuit and with R=100 ? the voltage across the capacitor and inductor, and current through the circuit at frequencies between 1 kHz and 100 kHz determined by measuring the voltage across the series resistor. The band-pass filter circuit was constructed and voltages Vo and Vi measured over the range of frequencies 1kHz to 100 kHz. The band-stop filter circuit was also constructed and Vo and Vi again measure d over the range of frequencies 1kHz to 100kHz. A Twin-T filter was then constructed with R1 = R2 = 100 ? and C1=C2=0.01Â µF. ... 1000 4.673 0.301 0.00301 1552.492 0.000644 2000 4.627 0.561 0.00561 824.7772 0.001212 3000 4.551 0.83 0.0083 548.3133 0.001824 4000 4.47 1.093 0.01093 408.9661 0.002445 5000 4.37 1.32 0.0132 331.0606 0.003021 6000 4.253 1.596 0.01596 266.4787 0.003753 7000 4.11 1.802 0.01802 228.0799 0.004384 8000 3.962 1.989 0.01989 199.1956 0.00502 9000 3.84 2.123 0.02123 180.8761 0.005529 10000 3.701 2.268 0.02268 163.1834 0.006128 Figure1 The capacitance is the gradient of the line which is 6?10-4 F By calculation C= 1/2?f Xc and at f =10000 Hz and Xc =163.1834 ? then, C = 1 / 2*?*10000*163.1834 = 0.4126 F which reasonably agrees with the experimental values. The small difference between the calculated value and the measured value may be due to inaccurate readings or as a result of rounded figures. 2) Measuring VL and VR in figure6 with R=100 ? and C=0.01uf Table.2 ? (Hz) VL (v) VR (V) I (A) XL (?) 1/XL 100 1.443 4.379 0.04379 32.95273 0.030347 1000 0.675 4.36 0.0436 15.48165 0.064593 2000 1.299 4.23 0.0423 30.70922 0.032564 3000 1.867 4.028 0.04028 46.35055 0.021575 4000 2.317 3.791 0.03791 61.11844 0.016362 5000 2.709 3.53 0.0353 76.74221 0.013031 6000 3.033 3.273 0.03273 92.66728 0.010791 7000 3.273 2.907 0.02907 112.5903 0.008882 8000 3.328 2.705 0.02705 123.0314 0.008128 9000 3.488 2.496 0.02496 139.7436 0.007156 10000 3.592 2.32 0.0232 154.8276 0.006459 Figure 2 From the gradient, the inductance obtained to be 15.6 mH The inductive reactance XL at 100Hz is XL=2fL=2?3.14?100?15.6?10-3= 9.8 ? At f = 100 Hz from the table above XL = 32.95273 ? The difference is due to experimental errors and errors in reading of results. 3) Measuring Vo , Vi , the gain and calculating the frequency response Table.3 ? (HZ) Vi (V) VO (V) Gain Gain in dBs 100 4.634 4.638 1.000863 0.007494 160

Films Essay Example | Topics and Well Written Essays - 750 words

Films - Essay Example Despite living in an isolated region, she finds a haven in the region and makes a feast out of the catch from the sea (Betts, 35)."The waters gonna rise up so high, aint gonna be no Bathtub," she states, "just a whole buncha water" (Betts, 35). Hush puppy exhibits warmth and love to her environment and she is ever vibrant despite the imminent hard life observable for the general viewing of the movie. Similar to Hushpuppy, Duncan in â€Å"The Way, Way Back,† exposes traits of a hero. The movie exhibits a hazy and bittersweet tone or mood with reference to the recollection that shown in the month of July humidity. Duncan in the The Way Way Back is typically a young boy at the age of 14 years, goes to summer season getaway with his mother Pam (Toni Collette), and her romantic lover, Trent (Hauge & Michael, 132). Pam recognizes solely Trent’s great factors, while Trent creates hurdles for Duncan while at the beach which eventually prompts Duncan desire to run away from the beach. Following cycling of his bike Duncan locates a water park referred to as Water Wizz where he ultimately meets reckless Owen who is the owner of the park. Duncan secures a job from Owen at that point leaving his home challenges at away and further establishes warm relationship with Owen and a girl by the name Susanna. Duncan dislike for Trent is backed by the realization by Pam that Trent had b een unfaithful to her. Towards the end of the movie, Duncan triumphs over Trent as the preferred by Pam. Duncan grows into a man with self confidence and brave kind of self worth. Duncan undergoes critical challenges in the film as at one point he suffers the strikes of Trent. The neglect of a mother and consistent mistreatment mother’s boy friend facilitates the sculpturing of the future of Duncan. Duncan is also exposed to extreme conditions of exposure to sexual contents. At one point Duncan questions him,

Apple Inc Research Paper Example | Topics and Well Written Essays - 750 words

Apple Inc - Research Paper Example This pricing strategy has allowed the company to rule over the Smartphone and the Tablet industry for a long period of time. The company offers high end devices and fast gadgets to customers, and this is why Apple is able to charge premium prices from its customers. The company has not yet been required to change its static pricing strategy because of its strong and dominant position in the market. The company is also able to charge higher prices because over the years, it has established a loyal clientele base. Customers of Apple products are loyal to the company and they wait keenly for company’s products. This is an indication of the loyalty of Apple customers, and this is why Apple is able to follow premium static pricing strategy. Many of Apple customers are repeat customers, and therefore the company is audacious in its pricing strategy. Apple does not have to worry much about attracting new consumers because it already enjoys a loyal clientele. Customers will buy Apple product without taking into consideration its high prices because they are just used to Apple products. Apple faces strong competition from companies like Samsung, Google, Microsoft, Blackberry, HTC, and Sony. All these companies, especially Samsung, have been rapidly gaining grounds by introducing new and innovative products (Chen, 2013). For a long period of time, Apple enjoyed monopoly power in the Smartphone and Tablet industry, but the tables are turning. Google’s android operating system has also garnered customer attention. Android based apps have flooded the market which shows the popularity of this operating system. The above mentioned companies are also producing cheaper Smartphones and Tablets which have also made life difficult for Apple, at least to a certain extent. The company, although, is not falling behind its competitors, to a great extent, because of its first movers advantage and extensive

Trial of Galileo Galilei Research Paper Example | Topics and Well Written Essays - 2500 words

Trial of Galileo Galilei - Research Paper Example This theory ruled the ancient and medieval science for a very long time and it was hugely respected among all the scientists around the world. When Galileo introduced his theory and heliocentric approach, it was proposed that Earth does not occupy the central position in the solar system, rather sun is at the centre and all the other planets including Earth revolve around it. The observations made by Galileo through his own telescope revealed the scientific facts that initiated phenomenal criticism around the globe. He showed proof based on practical experience that Earth is not stationary, rather it revolves around the sun. Actually, Galileo was made liable to attend a trial in the court because his theory did not go in accordance with the traditionally and religiously accepted view. This paper is an effort to highlight and explain almost all the exposed and obscured facts related to this historical trial. Science was a sub field of religion in the medieval ages and therefore, any modification made in the scientific views directly caused offence to the religiously held views as well. In this way, science and religion had a direct relation in the medieval age and this was one of the major causes of causing the entire angry riot in regards to Galileo’s heliocentric theory. Religious concepts were highly respected and fiercely followed in the old days and Galileo’s modern scientific views seriously interfered with the religious views of then people. In fact, Galileo experienced a dual-trial since he was seriously warned in the first trial in which he was ordered not to show any tendency for publicly speaking about his scientific approach. In the second trial, he was punished by the court in terms of house arrest and ordered to stay at his home for the rest of his life. This trial raised such a pandemonium in the scientific and

Critically assess the theoretical and practical debates about Essay

Critically assess the theoretical and practical debates about stakeholding focussing either on the basic income or asset aspects. Address the issues in the context of a particular society of your choice - Essay Example The concept of stakeholding stipulates that every citizen upon attainment of an adulthood age, 21 years as proposed by Ackerman and Alstott, should receive a considerable lump sum one-time grant from the government. The amount given should be sufficient to qualify one as a significant wealth owner. Ackerman and Alstott recommended that the amount should total $80,000 in the United States (Ackerman et al, 2006). This essay is aimed at critically assessing the theoretical and practical debates concerning stakeholders grant in relation to basic income or assets. The Presented discussion will be addressed in the context of African American society in the United States. The need for contemporary public policies has been necessitated by the transformative nature of the current labour market. Sherraden (2005) argued that market risks no longer impact directly on collective intermediary, government and insurance institutions but affects individuals and consequently their families. The current framework of social welfare has proved ineffective as witnessed from the deterioration of means tested program systems and lack of will by the governing institutions. Therefore, Ackerman and Alstott noted that the introduction of stakeholding would lead to progressive redistribution of wealth among members of the society (Ackerman et al, 2006). According to Paxton and White (2005), social policy campaign by egalitarian crusaders of has been focused on the redistribution of resource ownership. Proponents of stakeholding as form of social policy argues that highly privileged individuals inherit wealth from their parents while children from poor backgrounds are like ly to continue languishing due to absence of inheritance. In such a scenario, underprivileged African Americans have been left without prerequisite resources to attend colleges and universities. Arguments by Ackerman and Alstott have been evidenced by the extent of income disparity between